Online Media Tactics

Pay-Per-Click Advertising
Generate immediate traffic to your website by advertising your services on major search engines and targeting warm leads who are looking for your product or service. Sites may include Google, Yahoo, Bing, or even Facebook. Advertising can be geo-targeted to minimize waste coverage. We’ll put together a comprehensive plan that includes implementation of Google Analytics, a free program that allows us to track your visitors within your site, and make ongoing recommendations on site navigation and traffic sources.

Search Engine Optimization
Improve search engine rankings for your product/service for important keywords that describe your business. SEO requires a review of these keywords, and making sure that copy content, page descriptions and site structure are all “Google friendly” meaning that Google “bots” and search “spiders” can read your website and determine that a user’s search query matches what you have to offer. SEO also includes external link building and directory submissions that contribute to higher search engine rankings.

Online Display Advertising
Another way to generate immediate traffic is online display advertising (commonly known as banner ads).  Display contributes to branding as well as response. If it makes sense to your product/service, we will consider all display opportunities from local sites to geo-targeted national sites such as Yahoo and AOL. We will target your message to the audiences most likely to be interested in your product/service and then negotiate competitive pricing.

Text Messaging
Ideal for retail establishments or businesses that target younger audiences, we can create a mobile coupon promotion to build traffic by creating a “text club.”  Promoted within advertising or on premises, we collect consumer cell phone numbers when those consumers text for offers, thereby allowing future messaging to this database of numbers. A text campaign can also be promoted on your website through a simple code that we would install on your site that allows us to capture the consumer’s cell number when they fill out the text promotion form on your site.